Privacy policy

Last updated: October 24, 2025

1. Introduction

Welcome to deep, operated by Deepski Jämtland AB (“deep”, “we”, “us”, or “our”).
We operate this website and online store to provide you with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to process orders, payments, and customer service securely.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase through our Services.

Deepski Jämtland AB (Org.nr 559510-5577, Handöl Snasahögsvägen 16, 837 71 Duved, Sweden) is the data controllerresponsible for the processing of your personal data under this Privacy Policy.
For any privacy-related questions, contact us at contact@deepskiprotection.com.
We have not appointed a Data Protection Officer (DPO).

By using or accessing our Services, you acknowledge that you have read and understood this Privacy Policy

2. Personal Information We Collect

When we say “personal information”, we mean any data that identifies or can reasonably be linked to you. We collect and process the following categories of information:

Contact details: name, address, phone number, and email.
Payment information: payment card data, billing and transaction details.
Account information: username, password, and preferences.
Order and transaction data: items viewed, added to cart, purchased, returned, or exchanged.
Communications: messages you send us (e.g., customer service inquiries).
Device and usage data: IP address, browser type, device identifiers, and activity on our site.

We do not knowingly collect information from children under the age of 18.

3. Sources of Information

We collect personal data in the following ways:

Directly from you: when you create an account, make a purchase, or contact us.
Automatically: through cookies and similar technologies when you use our site.
From service providers: such as Shopify, payment processors, and shipping partners.
From marketing partners or analytics tools, when you interact with our ads or promotions.

4. How We Use Your Personal Information

We use your personal information to:

Provide and deliver our Services – to process orders, payments, shipping, returns, and customer support.
Improve and personalize your experience – including recommendations, saved preferences, and analytics.
Send marketing communications – if you’ve given consent, or if you’re an existing customer, to share updates about similar products (you may opt out anytime).
Prevent fraud and ensure security – to detect unauthorized activity and protect your account.
Comply with legal obligations – such as tax, accounting, and consumer protection laws.
Communicate with you – about orders, refunds, and customer inquiries.

5. Legal Bases for Processing (Article 6 GDPR)

We process your data under one or more of the following legal bases:

Contractual necessity – to fulfill your purchase or provide customer support.
Legal obligation – to comply with accounting and tax regulations.
Legitimate interest – to prevent fraud, improve our store, and send product updates to existing customers.
Consent – when you sign up for marketing emails, cookies, or optional features.
Legal claims or public interest – where necessary to protect our rights or comply with legal requests.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, and personalize your shopping experience.

You can manage your cookie preferences via our cookie banner when you first visit the site or through your browser settings.

7. How We Disclose Personal Information

We may share your personal information in the following ways:

With Shopify – which hosts our store and processes your data to provide e-commerce, payment, and analytics services.
With service providers – for shipping, IT management, marketing, analytics, and customer support.
With marketing and advertising partners – to deliver personalized ads (only with your consent or under legitimate interest).
With our corporate affiliates – to operate and improve our business.
For legal reasons – to comply with applicable law or requests from public authorities.
During business transfers – such as mergers or reorganizations.

8. Relationship with Shopify

Our Services are hosted by Shopify. Shopify acts as our data processor for hosting, payments, and store operations.
In some cases, Shopify may act as an independent data controller for data processed for its own purposes (e.g., aggregated analytics and product improvement).

To learn more, visit the Shopify Consumer Privacy Policy or manage your rights at the Shopify Privacy Portal.

9. International Data Transfers

Your information may be transferred, stored, or processed outside Sweden or the European Economic Area (EEA), including in countries that may not provide the same level of data protection.

When we transfer data outside the EEA, we rely on Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms approved by the European Commission to ensure your data remains protected.

10. Data Retention

We keep your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Order and payment data: up to 7 years (for legal and accounting purposes).
Account information: until your account is deleted.
Marketing data: until you withdraw consent or opt out.
Customer service inquiries: typically up to 3 years after resolution.

After this period, your data is securely deleted or anonymized.

11. Security

We use appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, and disclosure.
No system is completely secure, and we cannot guarantee absolute security, but we continually review our safeguards to maintain protection.

12. Your Rights

Depending on your location and applicable law, you may have the following rights:

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete information.
Erasure: Request deletion of your data (“right to be forgotten”).
Restriction: Ask us to limit how we process your data.
Portability: Request to transfer your data to another service.
Objection: Object to processing based on legitimate interests or direct marketing.
Withdrawal of consent: Withdraw consent at any time (without affecting prior lawful processing).

To exercise these rights, contact us at contact@deepskiprotection.com.
We may need to verify your identity before processing your request.

13. Marketing Preferences

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our messages or by contacting us directly.
If you unsubscribe, we may still send transactional emails (e.g., order confirmations or service updates).

14. Complaints

If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY):

Website: https://www.imy.se
Address: Box 8114, 104 20 Stockholm, Sweden

You also have the right to seek legal remedy before Swedish courts.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
When we make significant changes, we will notify you by email or through a notice on our website.
The latest version will always be posted on this page with the updated “Last updated” date.

16. Contact Us

For any questions, requests, or complaints regarding this Privacy Policy or your personal data, please contact:

Deepski Jämtland AB
Handöl Snasahögsvägen 16
837 71 Duved, Sweden
contact@deepskiprotection.com
+46 73-097 45 05
Org.nr: 559510-5577
VAT: SE559510557701

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